People Don’t Want Something Truly New, They Want the Familiar Done Differently.

Nir Eyal, StartupGrind, Medium, Apr 25, 2017
Commentary by Stephen Downes

This is a familiar argument: "the graphical user interface, a milestone in the popularization of the personal computer, used familiar visual metaphors like folders, notepads, windows, and trash cans to appeal to mainstream users." Just so, we had the electric icebox and the horseless carriage. This post introduces the idea with a nifty example (the California roll) and a new product ("the rebranded Apple Wallet helps users feel comfortable with the technology by making payment options look just like mini credit cards").

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