Bloomberg Media CEO Justin Smith’s publisher survival guide in the duopoly era

Sahil Patel, Digiday, Apr 09, 2017
Commentary by Stephen Downes

The 'duopoly' in question is Facebook and Google, and arguably these two platforms have a firm hold on platform traffic. This article points out that this is not a good deal for publishers. Bloomber's Media CEO Justin Smith Smith cited a recent study from Digital Content Next showing "only 14 percent of some publishers’ revenues were coming from distributed content." How, then do publishers succeed? Quartz has a good model. "Quartz’s model from the beginning has been to never accept a banner ad or an IAB standard unit." Also, "If you’re producing content that someone else is also producing, you have to stop right away and rethink your approach. Create content that no one else is producing."

Views: 0 today, 1103 total (since January 1, 2017).[Direct Link]
Creative Commons License. gRSShopper

Copyright 2015 Stephen Downes ~ Contact:
This page generated by gRSShopper.
Last Updated: Aug 23, 2018 11:02 a.m.