When companies acquire each other they create debt out of nothing, which creates from thin air a new urgency to increase customer revenue. This is what has happened to universities subscribing to Lynda.com as they face double digit increases after Lynda was acquired by LinkedIn, and LinkedIn was acquired by Microsoft. In its defense "The company went on to say that part of the price hike can be explained by recently added features such as learning management system integration and offline access, as well as its ongoing push to expand its course library." But typically, these changes would be paid for (and justified) by the acquisition of new customers, not by squeezing existing customers.
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