Facebook’s Instant Articles: damned if you do, damned if you don’t

Enrique Dans, Medium, Jan 02, 2017
Commentary by Stephen Downes

Maybe things work differently for major news media. Perhaps they still believe they need Facebook. From my perspective, when I stopped posting on Facebook at the end of last summer, my visits increased substantially. Facebook was neither showing my content nor referring traffic, yet people thought I was posting on Facebook and didn't look elsewhere. Meanwhile, Facebook started suggesting I pay for advertising, and at the same time they started flooding my news stream with advertising. If news media did what I did, their Facebook problem would be solved. But they're like the boy and the filberts. If they want to escape the trap, they have to let go a bit, but their greed won't let them. Image: itsaperfectstory

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