Social media fuels distrust in American media, poll finds

Froma Harrop, NBC, Apr 19, 2016
Commentary by Stephen Downes

This part is true: "Trust in the news media is being eroded by perceptions of inaccuracy and bias." This part isn't: "(It's) fueled in part by Americans' skepticism about what they read on social media." As this news item notes: "The most important factor in determining trust: whether or not they know the original source of the story."  Here's the actual study (not linked in the traditional media news report, naturally)."The study also finds that in the digital age, several new factors largely unexamined before — such as the intrusiveness of ads, navigability, load times, and having the latest details — also are critical in determining whether consumers consider a publisher competent and worthy of trust."

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