The traffic LinkedIn drives to publishers has dropped 44 percent this year

Lucia Moses, Digiday, Aug 28, 2015
Commentary by Stephen Downes

LinkedIn is the latest social network platform to shift its emphasis on keeping people in its sandbox. "LinkedIn used to be a steady referral source for many publishers. But that’s changed as the social network for professionals has prioritized its own media and its contributor network. For the first eight months of the year, referral traffic to SimpleReach’s 1,000 publisher base declined 44 percent." This despite the fact that users are still referring as many links as in the past. LinkedIn recently began building a publishing platform for professionals and now offers more than 130,000 posts a week, many written by managers and professionals.

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