Microsoft silently launches So.cl, its attempt at a social networking site

Sean Ludwig, VentureBeat, May 21, 2012
Commentary by Stephen Downes

So I spent a little time inside Microsoft's new so.cl social networking site - you can sign in with a Windows Live ID or a Facebook ID. It's an effort to combine search with social. It's not a bad first attempt - it has some interesting concepts, such as 'riffing' on a post, video parties, privatew search and more. It also suffers a bit from Microsoft Web Syndrome - profile photos 'take time' to appear on your profile; only long load times for things like the 'find more' popup; there's a listing of your 'interests', for example, but no indication of how to add one; the 'close video party' button is hidden behind the Firefox ad blocker 'block' button, etc. Anyhow, here's my profile - and we'll see if so.cl is feed-friendly, search-driendly and internet-friendly.

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