Why Augmented Reality Is Poised To Change Marketing

Sam Ewen, Mashable, Jun 09, 2011
Commentary by Stephen Downes

Again, if you think you've got a handle on the technology, you are running behind the times. Augmented reality is on the verge of making a big splash. "What many startups, hackers, corporations and tech artists are creating ... is also a teaser for what media and communication experiences will look like in the near future." This article looks at augmented reality, projection mapping and Kinect hacking. And these will definitely impact learning. As Aaron Silvers says, augmented learning is everywhere learning. "The ability to add virtual elements and layers onto your physical surroundings provides opportunities and new challenges to how we think about simulations and learning activities and how we design them for mLearning." See also (related): When everything is smart.
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