Social snake oil

Harold Jarche, Weblog, Mar 02, 2010
Commentary by Stephen Downes

"Social learning is being picked up by software vendors and marketers as the next solution-in-a-box." So notes Harold Jarche, who sees this as the next six-figure grab by enterprise software vendors. "Perhaps PT Barnum was right," he says, "and there is an innate desire to buy some magic potion to solve all our problems. Why are businesses buying their productivity tools from traveling circuses?" Jay Cross comments, "I watched vendors hi-jack the term eLearning, and I don't want to see it happen to social or informal learning." Jane Hart also comments.
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