There's an interesting discussion taking place on the JISC-Repositiories mailing list over whether universities should use iTunes to distribute audio and video content, or whether it should use its own website. As some commentatoprsa noted, universities can use both. Fine, but what is the consequence of that. Andy Powell writes to the list that the iTunes content shows up first on Google, as in the case of this test string, "University of Warwick No Paradise without Banks (of course, when I try it, the Warwick site comes first and the Warwick iTines site third - ymmv). "Whatever," writes Powell, "it does mean that you are (implicitly) encouraging use of the iTunes U version (and therefore use of iTunes) rather than the lighter-weight 'web' version."