This came up in a conversation recently, the idea that the best way to develop a business is through sharing. I had commented that scarcity and uniqueness were no longer value propositions in business. What were? Credibility, trust, and authenticity. But these cannot be assumed, or even purchased. They have to be earned, and this results only from sharing. In this video Mark Pesce looks at sharing, and the hyperintelligence that results, an increase in the intelligence of everyone that participates in it.