OK, these are videos for that contest to live on an Aiustralian island (the contest was probably the public relations coup of the year). They are, of course, creative and imaginative and effective. Now for the kicker: ten years ago, not one student in a hundred, nay, one in a thousand, could have produced videos like this. It's a whole new skill, a vital and important skill, and one utterly necessary not simply from the perspective of creating but also of comprehending video communication today. Some people out there argue that such skills (a) are old hat, and (b) not worth teaching. The world is passing such critics by, and they should not be heeded.