What do the winners of the edublog awards have in common? They are almost all 'teacher' blogs - based in the U.S. K12 system. Almost all of them campaigned for votes, linking early to the edublogs site (the real reason for nomination lists of 20 sites or more) and collecting support by the classroom full. Many of them - and especially the top awards - contained little content about education (not surprising, because education isn't very popular). And most of them follow the Boing Boing style of blogging - light fluffy content supplemented with cutesy images and video. The awards have been fully co-opted, which was inevitable given the selection process. This is a very common phenomenon, and is why awards selections are typically restricted to academies (or Nobel committees) instead of the population at large.