How about a little disclosure here? Are Steve Dembo and Sue Waters getting paid to promote a commercial product (I assume Alan Levine's rah rah post is unpaid, though you'd never know from the tenor)? Was Dembo being paid when he started plugging it on his site back in early April? I don't care if people want to make a little money, but let's keep the advertising content in the edublogosphere clearly labeled as such, OK? Because, as it stands now, I can't trust anything Sue Waters and Steve Dembo write - and that's an unhappy state to be in.