NRC: Better Value Than the Average Superhero

National Research Council / YouTube, Oct 22, 2007
Commentary by Stephen Downes

Promotional video for my own organization, the National Research Council (of Canada). OK, so the humour won't appeal to everyone. But I'll give props to the people who tried it anyways, and who put it up on YouTube for everyone to see. There's also a French version. It's rather more appealing than the typical press release web page - even when the page says that research from our institute, the Institute for Information Technology, "has helped Canadian high-tech firms earn almost a quarter of a billion dollars in estimated sales since 1990." But who can compete with a line like, "Jumping over buildings is nothing more than self-gratification?" Anyhow, all this is to say that I am proud to be, as the video says, part of an organization "that thinks of the public good first."
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