Graham Wegner ponders the dynamics of blog readership, as he notes that it becomes harder and harder for new bloggers to become recognized (funny that he harkens all the way back to 2005 as the beginning). This is why I argue we should not be reading people, we should be reading topics. Reading people perpetuates this celebrity culture, giving an undue advantage to the first people in (or those with the loudest self-promotion). Reading topics allows anyone with something to say an equal chance for attention on any given day. But of course, what blog celebrity is going to recommend a reading technique that diminishes his or her importance?