Steve Jobs lays the cards on the table. "If the big four music companies would license Apple their music without the requirement that it be protected with a DRM, we would switch to selling only DRM-free music on our iTunes store." This is pretty much inevitable. First, no DRM system has ever succeeded, because all DRM systems rely on something being secret, and secrets can always be leaked or cracked. And second, the music industry already sells ten times more music on CDs, which are DRM-free (their efforts to convert CDs to DRM formats have ended in failure and sometimes debacle). Maybe the music industry is waiting to see whether Vista succeeds in protecting content (it won't). It is to Apple's advantage to make this move now, before the results are in.