See, here's part of what I don't get. You couldn't buy space on CNN to note the use of more generic technologies in learning. I don't recall any media push behind, say, the use of MUDs in e-learning, blogs in e-learning. Or mailing lists, or even things like Flickr or del.icio.us. So how does Second Life rate such coverage? I still think that what really distinguishes Second Life from other technology is its marketing, the very big push it's getting from mainstream media. As Albert Ip says, "Yet-another-classroom is definitely a poor use of 'Second Life'." And yet that's what gets covered.