The Next Big Thing
Tim O'Reilly has found another common term to trademark, labeling the emerging trend toward identity-based content navigation 'Who 2.0' (I still prefer my term, the 'Semantic Social Network). O'Reilly writes: "We are just in the early stages, digital identity doesn't really work yet. But that will, you know, start to coalesce, where all these different sources of identity will start to be resolved and connect to each other. And we'll have a rich identity system you could call Who 2.0."
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