If you're a Star Trek fan, be sure to check out the home-made Star Trek episodes on this site. If you're not, it is still worth reflecting that the fan video is every big as good as the commercial product. Which means that the message in culture is no longer the sole domain of the commercial media. And that is why we have copyright battles, patent fights, and the rest. "Umberto Eco calls this 'semiological guerrilla warfare' and supports 'action which would urge the audience to control the message and its multiple possibilities of interpretation.'"