James Farmer (and he's not alone) is less than impressed with this week's endorsement of e-learning 2.0 by Blackboard. OK, I agree, the corporate track record is not good. And maybe the 2.0 thing is buzzword bingo. On the other hand, though, maybe the right push at this point of time will see the words result in product. And that would be a good thing. I think we can do a lot of good if we try to help and nudge Blackboard in the right direction, and that includes nodding positively when they say the right things. And we owe it to the many staff and students who use Blackboard to at least try.