I don't really like the title (people seem unaware of how much military metaphors have permeated culture) but rest of it reaches me in all the right ways. The author explains, "It begun when I read RIP-OFF 101, a report detailing how the textbook industry is inflating the costs of college textbooks by a variety of means, most of them devious. It goes beyond the "new edition" that differs only in pagination. It's a national scandal. I don't want to be associated with it. I find it embarrassing. I want it to go away. Let me add my voice to those of students demanding that the the $70 composition textbook remain on the shelf. We don't need them that badly and never did." Yeah! If the education sector can't get its act together, maybe the students will do it for us.