Digital Video Advertising Glossary

The IAB Digital Video Glossary is intended to keep the video industry on the same page with respect to the lexicon of terms used in business and communication. As the video marketplace continues to change and expand, so too will this glossary. New terms will be added and others updated within this living document to reflect the changing landscape.

To see more information about the video advertising, please visit the IAB's Guide to Digital Video Advertising which goes into further detail about the digital video landscape, ad tech, measurement, video automation (or programmatic), and more.
General Video
Ad-based Video On-Demand (AVOD)
A streaming video service that offers consumers access to a catalogue of on-demand content and contains advertisements.
Addressability
The ability . . .