Elsevier Won't Pay (Any More) for Praise

Scott Jaschik, Inside Higher Ed, Jun 23, 2009
Commentary by Stephen Downes

So. Another lesson in ethics from our favorite academic publisher, Elsevier. "Elsevier officials said Monday that it was a mistake for the publishing giant's marketing division to offer $25 Amazon gift cards to anyone who would give a new textbook five stars in a review posted on Amazon or Barnes & Noble." What they mean, of course, is that it was a mistake to do it in such a way that they would be caught.
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