How to design a product at a startup
Yevgeniy Brikman,
O'Reilly,
Jul 11, 2018
This is a long, detailed, and in many respects very orthodox treatment of the subject of designing a product at the startup stage. Though this isn't something most of us will do, the lessons are more widely applicable to the development of any new service including a course or a program). The focus here is on iterative and user-centered design. You don't build a Great Work of Art and then launch it. You do a bit at a time and interact with your audience. Also, "the second question, 'What are they trying to accomplish?', still trips many people up." It's difficult to get past 'how' something will be done to look seriously at 'what' should be done. There's a lot more in this, and if you want to get a good sense of the design process in 2018, have a look.
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