Just for the record, my website does not track you when you visit. Even if you sign up for a newsletter, it barely acknowledges that you exist. I like it that way, because there's no data to lose. But my website appears to be the exception. "A new study finds hundreds of sites—including microsoft.com, adobe.com, and godaddy.com—employ scripts that record visitors' keystrokes, mouse movements, and scrolling behavior in real time, even before the input is submitted or is later deleted." As Steven Englehardt reports in the study, "This data can't reasonably be expected to be kept anonymous. In fact, some companies allow publishers to explicitly link recordings to a user's real identity." Via Lindsay Muscato.
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