The Voodoo That MOOCs Do
Ryan Craig,
Inside Higher Ed,
Mar 02, 2015
When friends at the University of Alberta told me about their upcoming Dino 101 MOOC, I was enthusiastic. "It's going to draw a million people," I said. It went on to draw considerably fewer, still a success, but nothing like what it could have been. What happened? The course that was produced was formal, stuffy and academic - designed, almost, to repel interest in dinosaurs, not cultivate it. And that is the sort of mistake institutions in general have been making with MOOCs, writes Ryan Craig in this article. They're targeting them to older professionals, when they should instead be targeting them to a younger audience. "While no institution needs to hurry up to produce MOOCs with DisneyCollectorBR or even Justin Bieber, universities should view MOOCs as an important channel for reaching prospective students around the world, and target content accordingly."
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