Stephen Downes

Knowledge, Learning, Community

"I can't produce premium shows like 'CSI'without advertising," CBS Corp. Chief Executive Leslie Moonves said. This is a statement that defines simple mathematics. "The ad revenue per user television hour is thus the TV ad dollars / the Hours of TV per year = $0.20 per user hour." This is well within the range subscription services like Netflix have already demonstrated can be successful. Truth is, the people who gain the most from advertising are not the writers, creators, producers or even viewers. It's the advertisers - who have the content economy exactly where they want it, as the most effective means of propaganda ever devised.

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Stephen Downes Stephen Downes, Casselman, Canada
stephen@downes.ca

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Last Updated: Mar 28, 2024 12:44 p.m.

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