by Stephen Downes
Jul 20, 2015
Adblock Plus Study
Simon Fraser University,
I use ad blocking software all the time. I refuse to turn it off - even when 'free' wifi in Madrid airport was conditional on turning off ad blockers, I decided to go without internet rather than turn it on. It's a good choice. At Simon Fraser University researchers found "that the school saved between 25% and 40% of its network bandwidth by implementing the Adblock Plus software." Madrid airport is probably losing money on its policy, because it's spending twice as much for bandwidth. And so long as I'm paying hundreds of dollars for computers and equipment, including wireless and fibre bandwidth, I won't be paying advertisers who freeload off this expense. Full report (7 page PDF). Via Academica.
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